Build a Website
There are a number of different ways that you can go about learning how to build a website, but the most cost-effective is probably to use a web template as opposed to hiring somebody to build a website specifically for your company. The trouble is that if you’re just getting started building a site, a custom template might be too advanced for your purposes – it’s not a good idea to build a website from scratch if you’re in early days of Internet marketing. If you already have some experience, however, you might want to consider using a pre-made template or “high end” website from a reputable source. There are many sites that offer pre-made templates that are suitable for newcomers as well as experienced Internet marketers who know what they’re doing.
If you are new to website-building, the best way to build a website that will attract site visitors is to do it “the old fashioned way”: hire experts, give them specific directions, and let them get to work. Luckily, the do it yourself option is still a viable choice, thanks to a wide range of template-based site building services that walk you though the process step-by-step, even without the programming skills necessary to write a site code. These “offline” or “set and forget” services typically offer analytics and social media integration that will track where your site visitors come from, how long they stay, what pages they visit, how often they click on links and so forth. Once you have these numbers in hand, you can fine tune your site to bring in site visitors, and then target specific keywords and demographics in order to draw in more paying customers.
You can also choose between paid and free forms of analytics. Pay per click programs like Google AdWords or Yahoo Publisher Network have been successful for site builders because they provide customized ads based on visitor behavior and budget. These programs cost you money – but if you are just getting started, you might not want to invest a large amount yet. Free tools such as Google Analytics can be used for free to start learning the ropes and then used on a per-use basis to learn which tactics generate more traffic. As with everything else, however, the quality of the analytics you use will depend largely on the domain name you select, which is an essential part of your SEO strategy.
