Brochure Design
When you think of brochure design, you probably think of some huge poster that’s full of product details like prices, payment options, and testimonials. But in actuality, brochure designs are a lot more versatile than you’d think, and there are plenty of ways to customize them for maximum impact and effectiveness. Here are some ideas for turning a simple brochure into a powerful advertising tool.
Brochure Design with Customization In order to make a brochure look more customized, consider how you want to customize each section before printing it. You can use color in your text, or create different backgrounds images for each section. Think of a brochure design like a sales tool: by designing it with customization in mind, you can give a particular product (or service) a distinct look that will make it stand out among the competition. For instance, if an exclusive local company has just opened up shop, it could hand out brochures in the form of either a multi-page brochure or a flyer with three colors or more printed on the paper. Depending on the image, you may have a picture of the establishment, a graphic of the product, or a simple background image like a landscape.
Brochure Design with Visual Appeal Just like any other marketing tool, brochures need to appeal to your target audience in order for them to be as effective as possible. For large-scale businesses, brochure designs can incorporate vivid colors, eye-catching images, and catchy phrases in order to grab attention and make sure that the message gets through to your customers. Large businesses can also try using audio clips in order to illustrate points. For a more personal touch, consider including personal anecdotes about the product or service. This is a great way for you to get your audience engaged with your brochure design, which will hopefully make sure that they remember your brand when they next need your product or service.
