For example, if a customer has searched for website design in Shrewsbury then the page that they land on should display a service that provides website design in Shrewsbury. If your page shows a web style service that focuses on web style London then there is a good chance that your prospective customer will move on to the next site and you will lose the expert.
Navigation is also an essential component of page style, there is nothing worse than a website that is difficult to navigate, it is complicated and frustrating for the customer and the end result will inevitably be the loss of a sale.
Keep your site navigation crystal clear and make sure all your relevant pages are simple to find. The actual style of the website is also essential, an expert looking website will work wonders for your expert, your website represents you and your organisation, it is the first point of contact between you and your potential clients so it is a good idea to have a website that looks clean and expert, they say first impressions last and the old saying is completely true. If you land on a website that is visually unattractive you run the risk of losing a potential customer, some people are really funny and are put off by the least thing. Make sure your website looks the component; it may be the difference between winning and losing potential customers.
The overall success of any website hinges on a number of factors and one of these factors is your website and the way it provides your product or service. The other major factor is being found by your customers on line, now this is a totally different ball game in relation to the style and set up of your website. You can spend a lot of time styling a visually stunning website that is simple to use and navigate but what is the point when no one can find it.
This is where search engine optimisation plays it component. Search engine optimisation is the art of placing your website on the first page of Google and without it you will not be found. Your site needs to be on the first page of Google in order for your customers to find your site.
For more information about our services please contact us on: 01743 46 21 60